OPINEL | CUT | 2010

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THE CHALLENGE

Opinel is well known in Europe, particularly for their knives, but not as famous
on this side of the pond.

THE PRODUCT

Opinel is a French company specializing in pocket, table and kitchen knives.

THE OBJECTIVE

Convince consumers that Opinel knives can cut just about anything.

THE TARGET

Adult web-users.

THE RESULT

The banner generated exception results with a 6.38 % interaction rate, six times
the average per unique user.